Essential Tools to Attract Customers in E-Commerce Businesses

Planning to invest in an online store anytime soon? If this is your new adventure, then it is crucial to understand how important it is to succeed without attracting clients to the business. Maintaining customers is not easy too. This task can be time-consuming and challenging. However, with the following tools, you will attract customers without spending a lot of money. To win a customer should be a priority for business owners.

Make your store beautiful

In online businesses, investors should understand the importance of having an attractive website.  This site serves as your store. When it is ugly, it will only drive your customers away.  As a modern businessman, you have to be aware that a client chooses to purchase your products and services just three minutes on your site. Experts say that the first impression matters a lot. When a visitor to your site is not impressed, then they will not buy any product. Most of the disappointed clients will not visit your store again. Your website is your online representation. Always try to make it professional and beautiful.

 Social media

Social media is a vital tool for any online business.  The social media platforms give people in business a channel for free promotions. Although you will have to pay if you are planning to publish ads, owning a social media account is free. These accounts come with a lot of benefits. If you want to take advantage of social media, you have to understand the importance of great content. With marvelous content, these activities will serve as the best marketing channels without any financial expenses. Here are easy tips to help you attract new customers using social media:

• Engage your users: always ask them questions and ensure that you reply to their comments. This will be the perfect way to attract their attention.
• Post regularly: if possible, post something on your social media platforms every day so that your customers do not forget about you. However, if you post content just because you must, it ends ups bringing a negative effect.
• Use graphics: individuals who prefer to post with images get more engagements compared to those who do not.
• Select the best channels for your online business. It is crucial to focus on Pinterest and Facebook because they always drive a lot of traffic to e-commerce businesses.

 Win a customer with customer care

Customer care means everything in any type of business in the modern times. As a businessperson, it is good to remember that there is no better promotion that your satisfied customers.  Always work hard to make the experience of purchasing from your store unforgettable in a positive way. A study conducted by Forrester indicates that most people will abandon an online transaction when the business owners do not address their concerns or questions in time. If you want to attract a large clientele, then you must reply to all their inquiries and comments as soon as you can.  Timely responses play a fundamental role in e-commerce transactions.

You should never underestimate the power of your customer care. Seventy percent of the clients will not come back if they feel that they are not treated well.  The customer service you give will determine if the customer will come back. Ensure that the client is completely satisfied by the services you are offering. This can be achieved by being nice, competent and helpful.

 Promos

It is a proven fact that everyone loves getting discounts and promos. Win a customer with some promotions. A study shows that the amount saved makes customers happy. The psychological mechanism in the process plays a vital role in the success of this strategy. Some companies propose free shipping their customers, and they end up attracting very many clients.

Discount coupons work efficiently too. These can be offered to the new customers because of making a purchase in the business.  It is important to award the most loyal companies in business by giving special offers. Your customers will feel appreciated and special, and they will come back in the future.

 E-mail marketing

Although email marketing is very cheap, it is one of the most useful tools to attract new customers in an e-commerce business.  A survey by Epsilon shows that a large group of people have a positive attitude to the online firms that send them different types of emails.  During the study, seventy percent of the respondents said that they remembered the emails received from companies whenever they went shopping.  The survey results confirm the benefits of email marketing to the online stores.  Experts recommend the following:

• Send emails whenever you have promos and sales.
• Let them know about concerning the arrival of new products by sending them an email.
• Inform when customers purchase similar good and services. This will make them eager to make more purchases.
• If you notice that some client has not been active in purchases for a long time, send them an email, offering a discount coupon to encourage them to revisit your site and make more purchases.
• Always send tips or any stylizations that are related to the products and services. This is one of the tried and tested methods of inspiring clients and also make them visit your online website more times

Find out more about how to set up an email marketing campaign  and check out some tips for killer marketing campaign in our previous blog posts. Win a customer with some of our tips.

Consider the subscription business model

Subscription business model has proven to be one of the most effective ways of retaining customers. Experts say that online customers are the lazy consumers, and they always search for the convenient and quick ways to purchase new products. Businesspeople who sell the products that are used regularly used such as coffee, flowers or cosmetics, it is important to offer subscriptions.

 Show that you care

Always listen to your clients. Answer all their questions and try to exceed their expectations. This will be the perfect way to stand out from the competition. Show the customers you care by giving them the best online shopping experience.

E-commerce businesses have become very popular in the modern world.  Investors do not need millions of money for marketing so that they can attract new customers. The most crucial thing is always to be creative and use the right channels.