Social Media Marketing is Not Working for Me, Why?

Social Media Marketing Is Not Working For Me, Why? 

A good percentage of people on the planet are on social media now. In fact, about 2 billion of the total 7.2 billion people on the earth have active social media accounts. What’s more interesting is that approximately 1.7 billion are active mobile social media users today. 

From a business point of view, which another way can you easily reach almost a third of the entire population on earth if it’s not on social media? For marketers and business owners, it’s like a dream come true, and if done right, social media marketing can be a great tool to help dominate your market. 

So, why is social media marketing not working for you? Or have you discovered that some of the basics tips and tricks you offer on social media campaigns don’t resonate with your followers? 

The truth is that social media can make or break your business. Here, we look at some of the main reasons why most people, brands, and companies fail at using social media marketing to grow their business. 

Lack of Consistency 

The main reason why social media may not be working for you is due to the frequency of posting. Adding a link to your blog or sales page on your Facebook page and not posting for the next couple of days will not convert. Social media works best when you are active consistently. The problem arises when things come up that hinder our ability to hop onto social media as regularly as possible. 

To avoid this and ensure more people can see your content, you need to ensure you post regularly. In fact, it is recommended that you have a schedule in place. You may consider having tools like HootSuite or SproutSocial for regular scheduling of your blog posts and social media updates. You may also consider having an editorial calendar to ensure your content is posted on a daily basis. Be sure to schedule a time to read and respond to every comments and question from your readers. 

Nothing unique to offer 

Time and again, businesses invest a lot of time and money to have high-quality content written for their social media accounts or blogs. Although the content can be written extremely well, it may still not provide anything of value.  

On the other hand, writing shoddy content have a great negative effect on your brand. It makes it look bad, and in the end, it performs poorly. 

You can avoid this by brainstorming with your team some great ideas for your blog or social media posts. Don’t post just anything, consider the unique angle you can take on your topic at hand and tailor it to what will fit your audience. Come up with a schedule to create content to avoid recycling the old content and ideas. 

Lack of Enough Content On Your Social Media Profiles 

Social media shouldn’t be a time-consuming task, but it is essential to make sure that you have fresh content on your platform to capture people’s attention. It will also be helpful if you consider social media monitoring tools or an excellent service like Google Alerts to remain updated on the relevant social media conversations. With such tools, it becomes easier to scan the communications and interact with your followers with several posts. This is especially useful to ensure that even if you don’t have enough time to create a new blog post, or even upload a new video on YouTube, you’ve contributed valuable information on your social media accounts for that day. 

Outsourcing Content from Non-Experts 

There is increased demand for businesses to have compelling content to attract more followers. A brand that wants to create content for its social media accounts can go out to hire writers or agencies for the job. They provide a list of topics, and the writing process begins. But no matter how much training you give to them, they don’t seem to create the standard of content you need. They don’t know your industry well enough, and they’re not as competent as experts in that industry. Their brains are just filled with a list of other companies they have to write content for. 

Social media marketing doesn’t have to be time-consuming. The content you choose to receive and share will be the main thing that will drive more traffic to your social media accounts or drive them away. You and your team of employees are the experts, and you need to know what interest your audience.  

Failure to Promote your Content 

When you create content, you can choose to post it, do nothing and let readers find it or you can promote it on your social media accounts to reach more people. The former is the quickest way to kill content marketing, and the latter will get you more leads. 

Some marketers may think that social media marketing is just creating content. The user will find the content, read it, convert, and get more people on your email list. But creating content is just part of the process. The other part is promoting your content. 

If you’re doing a lot of promotion for your content, but little creating, then you may be in an excellent position to build a more prosperous brand that those who do a lot of content creation but very little promoting.  

Promoting content is as important as creating content. You can improve your content in several ways such as Facebook posting, tweets, sharing on LinkedIn, Google+ posting, email newsletter, pitch bloggers in your industry, marketing email to a landing page, and mentioning your content in other blogs and websites. 

The important thing to note in social media marketing is that content creation is half the work, promotion is the other half to ensure you have a successful campaign. 

Little or No Investment 

An effective social media campaign cannot be done on a whim. You need to have a good plan that is well-researched and executed strategically. This means you will need to spend a lot of time and a tremendous amount of money to see great results. Many business owners aren’t ready to spend or invest in a high social media campaign, and as a result, they never see any potential results from their investment.  

At this point, they invest little time and money in the business which may not yield the results they expect, but still, they are unwilling to adjust to invest more in the campaign. 

It is important to understand that social media marketing isn’t an alternative strategy. It’s a huge strategy that is talked about, and there is no shortage of content to cover its practicability and best practices. Marketers and business owners need to understand that to get good results; they must invest time and money in social media marketing. 

High Expectations of Immediate Results 

There are so many stories of successful companies in the online industry that involve insane amounts of traffic that convert. Maybe all this information may raise your expectations a bit too high, but take a step back and get realistic about social media marketing. Just like SEO (Search Engine Optimization), social media promotion takes time to produce excellent results. A lot can be involved including compelling content and persistence. If you put in hard work on the right social media marketing strategy, you will get excellent results. Just keep posting fresh content, give it time, and keep interacting with the audience. Look for gradual improvement you have made within the last couple of weeks and don’t let your social media presence excite you so much to the extent of losing track of the primary goal. 

You’re Not Having Fun with it 

Sometimes, marketers and business owners get too serious about the whole social media marketing thing. Remember you want to use your social media accounts to get paid every day. You have the chance to leave your comfort zone and get out there, interact with people who have no idea what your product and service can solve and make them believe you’re offering the best.  

So, the process shouldn’t be a painful and dark journey. Lighten up and experiment new things. You can write unique content for your pages, find other people in your industry to follow, and watch as you get more followers on your page. If you can’t be creative and humorous with your content from time to time, you’re probably using a wrong approach. Shift gears and have fun with it. 

Conclusion 

There may be a million reasons why social media marketing is not working for you, but the chances are that you’re somewhere among these few ideas in this guide. 

Social media marketing is just like a marathon, and not a sprint. Business owners who take the process step by step get a lot of traffic which translates into more revenue. It is important to understand that being on social media means being able to support, engage and connect with potential customers. It is a great way to talk about the products and services your offer and grow your business.